Since folks are asking:

The only way to administer the test and view results is via the smartphone app. The app requires Bluetooth permissions and asks for location, first/last name, date of birth, email, gender, and address. Test results are automatically reported back to the local/state/federal government.

I’ve attached screenshot receipts.

Location permission prompt: This App uses location services to help us map the spread of COVID-19. Go to Settings to turn ON location services. This App needs a Bluetooth connection to run a test. The App will connect to the analyzer via Bluetooth when required. Please don't connect manually. Ensure your phone's Bluetooth is ON. If you need help turning Bluetooth ON, the App will prompt you shortly. Privacy policy: Test results will be reported to relevant public health authorities in accordance with local, state, and federal requirements, using appropriate LOINC and SNOMED codes, as defined by the Laboratory In Vitro Diagnostics (LIVD) Test Code Mapping for SARS-CoV-2 Tests provided by the CDC. Automatic test result reporting occurs via the Ellume COVID-19 Home Test software application. Privacy policy: If your use of the app has been paid for or otherwise provided by a third-party partner, we will share personal information collected by the app with that third-party partner.