5 replies

1. ‮Jeff Eaton Bluesky 44 min later

   Interesting! We’ve seen similar conversations around the idea of “content engineering” in orgs with a large comms/content-product footprint, and similar challenges. Communicating and creating is a distinct and different pursuit than “building SYSTEMS that facilitate communicating and creating”

   1. Zach Leatherman Bluesky 51 min later

      wow — fascinating that an org can grow to a size where it needs content ops engineering folks!

      1. ‮Jeff Eaton Bluesky 54 min later

         One client we worked with recently was staring down the barrel of 250,000+ pieces of content, with thousands of new product sheets, legal docs, support materials, marketing assets, etc rolling out each month… it’s a bit like the “how many kinds of buttons do we have, product-family wide?”

         1. Zach Leatherman Bluesky 1 hr later

            I’m assuming the answer was 250,000+ 😅

            1. ‮Jeff Eaton Bluesky 1 hr later

               Always 😂